Netflix, which continues to increase its investment in South Korea's content strategy, will soon launch a new series called "Variety".This work will bring together Son Ye-jin, a top Korean actor, and Jo Yu-ri, a new generation of powerful actors, to perform a moving story in the glamorous but cruel world.
This casting is undoubtedly a wonderful game carefully planned by Netflix.Son Ye-jin has long won the hearts of global audiences with "Crash Landing on You". Her charm spans language and culture and has become an iconic figure in the Korean drama industry.Seo Ye-chi quickly became popular because he played the role of "Player No. 222" in the second and third seasons of "Squid Game", becoming one of the most eye-catching new stars among the younger generation of Korean actors.The collision between the two generations of actresses is not only a tribute to the classics, but also a preview of the future.
Behind the camera, Netflix once again handed over the trust to director Kim Yong-hoon.His former director Mask Girl was a huge success on the platform, ranking on the top 10 non-English dramas in the world for four consecutive weeks, and topped the list in the second week.Director Kim is known for his intense visual style and precise control of suspense atmosphere. This time he turns his perspective to the K-pop industry - a world with brilliant appearance and cruel inside, using the lens to uncover the costs and struggles behind his dreams.
"Variety" is not only a drama about the ecology of the entertainment industry, but also a mirror reflecting human sexual desire.Se-eun, played by Son Ye-jin, is an entertainment company executive in a power center. She tries to save an idol group on the verge of disbandment, carrying the fate and glory of the entire company; Seung Hye, played by Seung Hye, is an avid fan, and her persistence and obsession are a true portrayal of the inner desire and loneliness of countless star-chasing people.The two characters seem to be opposite, but in fact they are mirrored by each other, intertwining a complex narrative about love, power and sacrifice.
Seo Ye-chi's performance is particularly eye-catching.As a former IVE member, she has personally experienced the glory and pressure in the spotlight, and is also well aware of the bitterness and glory behind the idol industry.This transformation to an actor is not only a leap in her personal artistic career, but also a symbol of the profound changes that the Korean entertainment industry is undergoing - the gradual blur of the boundaries between music and film and television, and the identities of idols and actors are no longer clearly distinguished.
The project marks the reunion of Netflix's collaboration with two production companies, CJ ENM Studios and UNU.This is not only a reflection of the increasingly close relationship between the two sides, but also another important measure for Netflix to deepen its roots in the Korean market.Netflix's investment in Korean pop content has reaped huge returns since "Squid Game", "Kingdom" and the export series "Crash Landing of Love" have sparked a global boom.
For Son Ye-jin, "Variety" is an important step for her to further expand her international influence in the post-"Crash Landing of Love".She also participated in "No Other Choice" directed by Park Chan-woo and Netflix's costume drama "Scandals", which shows that she is not only popular in the film industry, but also has an appeal that cannot be ignored on streaming platforms.
