Justin Manfredi is parting ways with Apple TV to embark on a new chapter in his career — stepping into the role of Executive Vice President of Worldwide Television Marketing at Lionsgate.

Manfredi steps into the shoes of Suzy Feldman, a beloved 10-year veteran of Lionsgate who is now gracefully retiring. In his new role, Manfredi will not only oversee all original series marketing for the studio but also play a pivotal role in advancing Lionsgate’s global content licensing strategy. His responsibilities will extend to supporting the studio’s growing proprietary channel initiatives, including its impressive portfolio of over 30 free, ad-supported television (FAST) channels across 18 countries, as well as navigating the ever-evolving digital media landscape.

At Apple TV , Manfredi served as the Head of Series Marketing, crafting visionary global campaigns that brought critical acclaim and widespread attention to shows like “The Studio” — a Lionsgate Television production that recently garnered a record-breaking 23 Emmy nominations for a first-year comedy. He also led marketing efforts for other iconic series such as “Ted Lasso,” “Severance,” “Shrinking,” “Hijack,” and “Chief of War.” Prior to Apple, Manfredi held senior marketing roles at AMC Networks and Activision, where he helped shape some of the most recognizable entertainment campaigns of the past decade.

“Justin brings a rare and diverse perspective from his time at three very different companies — Apple, AMC, and Activision — making him the perfect leader to guide our evolving marketing strategies in a world that’s constantly shifting,” said Jim Packer, Lionsgate’s President of Worldwide Television Distribution, announcing Manfredi’s appointment with palpable enthusiasm.

Manfredi will collaborate closely with Packer, Lionsgate Television Group Chairman Kevin Beggs, Vice Chairman Sandra Stern, and the company’s motion picture leadership team, uniting creative vision with strategic execution.

Reflecting on his new role, Manfredi shared, “This is a thrilling moment to join Lionsgate — a studio known for its entrepreneurial spirit and innovative edge. I’m eager to work alongside Jim and the entire Lionsgate team to develop digital-first campaigns that not only elevate the studio’s legacy of creating standout, brand-defining series but also push boundaries in the rapidly growing realms of FAST, AVOD, and next-generation digital platforms.”

Before joining Apple in 2021, Manfredi was the Senior Vice President of Marketing at AMC Networks, where he orchestrated campaigns for flagship networks including AMC, BBC America, Sundance TV, and IFC. He was instrumental in promoting blockbuster shows like “The Walking Dead,” “Killing Eve,” “Better Call Saul,” and “BBC Earth,” while also playing a key role in the launch of AMC’s first streaming services.

Earlier in his career, Manfredi served as Senior Global Director of Digital Marketing for Activision, leading campaigns for iconic franchises like “Call of Duty” and “Guitar Hero.” He was also the driving force behind the launch of the Call of Duty World League, Activision’s bold entry into the world of esports. His marketing journey has also included leadership roles at creative agencies such as TBWA, AKQA, Deutsch, and David